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  1. Your Guide to Structured Snippets for SEO

    Rich snippets, the informational text lines that appear beneath the heading of every search result, recently underwent an upgrade in the form of "structured snippets," a more fact-driven format for certain search queries.

  2. Using Analytical Analysis to Help Improve Conversions

    It has provided a great wealth of what channels work well together and helped marketers form the mindset that it isn’t just SEO, paid, social, etc.these channels often times work together. While User Flow is a nifty visual for understand page...

  3. "Which Update?" Is the Wrong Question

    So let’s break it down to its simplest form: A drop in traffic tied to the Panda algorithm has to be related to content, right? Now you may be thinking, if Panda is about content and more specifically, getting rid of low-quality or thin content...

  4. Japan FSA: cross-border recognition process too slow

    We have seen some encouraging signs but this has happened more in the form of bilateral rather than multilateral agreements. Some instances of actual or potential fragmentation have been reported as jurisdictions have taken time in adjudicating the...

  5. Dealing With Onsite Duplicate Content Issues

    Since they are coming form the same source, they remain 100 percent identical. The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and offsite: Onsite...

  6. 3 Building Blocks for Content and Search Marketing Success

    For many this takes the form of outbound marketing – events, email, telesales, business development, and, let’s say, more traditional methods. It is a form of converged media that combines paid and owned media while allowing you to distribute and...

  7. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. Since a successful search marketing campaign is often contingent on its content marketing, it’s important...