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  1. Dealing With Onsite Duplicate Content Issues

    Since they are coming form the same source, they remain 100 percent identical. The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and offsite: Onsite...

  2. 3 Building Blocks for Content and Search Marketing Success

    For many this takes the form of outbound marketing – events, email, telesales, business development, and, let’s say, more traditional methods. It is a form of converged media that combines paid and owned media while allowing you to distribute and...

  3. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. Since a successful search marketing campaign is often contingent on its content marketing, it’s important...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    Most marketers and brands that are on the leading edge are doing it in some form or another. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality...

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    This can help you determine if your competitors are going after these terms already and how valuable or difficult it would be to successfully form a strategy around those phrases. Adapt your content delivery to use more video, detailed lists, etc...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    Another tactic that has proven effective is creating a build-up and a buzz prior to launch with a landing page and signup form for notification when the content goes live. Additionally, applying some competitive backlink analysis to similar content...

  7. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    These four areas of focus are known as "editorial pillars" and form the basis of every content ideation process for the team. Personas, in simple terms, are fictional "people" created to reflect the needs and characteristics of groups that make up...

  8. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.