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  1. Using Analytical Analysis to Help Improve Conversions

    These analytical filters allow us to initially review two type of visitors, those who convert and those who don’t. Where we see the drop-off primarily happening, is there a lack of calls to action, links to related content, or confusion in...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    If you click the "Filters" button, you can choose "Mobile" instead. If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with your site and content.

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Customize the paid search report to each unique account by adding different metric groups or filters. To analyze user behavior and how the user interacts with the website, examine the bounce rate, pages per visit, and average visit duration, which...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with ease. This handy segment filters for a variety of mobile devices by applying a regular expression to the screen...