Sometimes there is cause to remove "bad content" from the search engines' indexes. There was little standardization to naming conventions of URLs and incorporated a URL rewrite to ensure consistency (which went along with our correcting the...
Marketing Programs – associated offers and content to support sales. Filter leads and prioritize actions based on levels of content engagement, roles and likelihood to buy Campaign Management -- includes development or repurposing of content...
In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for campaigns based on a brand or agency that submitted work. One unique filtering option in this area includes the ability to...
This is about filtering and sorting through the 240 billion photos and nearly 1 trillion connections of the entire Facebook community. Every piece of content has its own audience. Most content is not public.
In a content scenario you can use the advanced filtering to distill traffic sources to particular content campaigns, or areas of the site. 2013 is the year digital fully embraces a content-led future.
In a regular webshop most of the textual content is situated in product descriptions. Dealing with duplicate content and effectively funneling internal link value are just a few examples. On-page robot instructions like the canonical tag, rel=next...
Duplicate title tags and meta descriptions often happens as a result of CMS software or content teams that are unaware of the ramifications of this duplicate content issue. A poor website quality indicator comes in many forms – usually in areas...
You can't fake good content and production value. So keep that in mind when you're deciding what content to promote. It means that your ads on the display (content) network are delivered by keyword relevance.
Filtering By clicking edit you can specify how parameters like those listed out above change content. The functionality that allows changing the way products are displayed through sorting, filtering, and browsing.
Now, with it in the eyeline of the results and with a red marker to denote the content type you are filtering by, it really is difficult to miss. It is curating source or content types based on the query.
The modern website is becoming more about what have you done lately (content marketing, social content, and social signals), than what you did yesterday (backlinks from sites alone). Is it all based on virality of content and sharing, author...
Curation involves assimilating content, filtering unwanted content, adding own opinions, and sharing the content. Content curators are basically people who do the search activity for you and present the results in the form of "Ready To Eat" food...
Note that you’ll need some sort of filtering or moderating mechanism in place so you don’t end up with ChatRoulette type of content. You can’t tell people what to write, but you certainly have control over the tools you give them and the way you...
As Google+ continues to gain traction, Google is well attuned for filtering through the noise to find the signals that can be localized and served up in any number of Google web properties. So far this year, search relevancy revisions have included...
To solve this, 3M uses a collaborative filtering technology to optimize product recommendations in real time and according to the source of the query. What's exciting about this panel is that the challenges these brands face represent the entire...
Categorize Content by Intention Some key segments to consider with additional tagging includes earned social media (traffic sources you earn based on people sharing your content) versus owned social media (traffic sources you own such as a YouTube...
Regex Filtering Tool While anchor text can provide ample clues about the content of a page or site, nothing beats Archive.org for piecing together the purpose of a page. Some BLB outfits "repurpose" content from Archive.org.
To both of these ends you need to make sure that your content is assessable to both the search engines and the users in a way that is logical, places priority on the right things, and will keep them both interested.
Eugen Oprea provided a solid example of a Conversions Dashboard for a subscription-based content website here. It’s good to know how people are engaging with the content on your website, but the basic metrics aren’t enough.
After that there are a bunch of links to related content, which ends with related search terms. It starts with the five tabs at the top for Web, Images, Places, News and More for filtering search queries.
