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Content Experiments

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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. Jerry Dischler, vice president of product management for AdWords...

  2. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    This is the first of several upcoming social and community experiments," Fang stated. Quite simply, it's an experiment with putting Pinterest-like boutique content front-and-center in search results, or at least complementing them from a sidebar...

  3. Google Analytics Finally Gives Developers Content Experiments API

    Google Analytics revamped Content Experiments last summer. Last week, Google announced the launch of a specific API for Content Experiments. The new content experiments API allows developers to pick and choose from all the features available within...

  4. Top Google Website Optimization Resources

    Content Experiments (A/B Testing) Google Analytics offers content experiments that allow you to test multiple versions of a web pages to determine which one is performing the best. Properly building an XML Sitemap and submitting it to Google is one...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    Optimizely, Google Content Experiments, Unbounce). If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on...

  6. Is Agile Marketing the Future of Search in 2013?

    Run Controlled Experiments and Prove a Point Instead, you should be testing out new ideas and concepts by creating controlled experiments. Plus, it means that by running small experiments in this way, you'll be able to prioritize decisions based on...

  7. YouTube Unveils New Look to Increase Channel Views, Subscriptions

    Our experiments show that the new design drives subscriptions and keeps fans better connected to their favorite content. Content creators could become YouTube partners simply by enabling their YouTube accounts, and monetizing at least one of their...

  8. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Run content experiments to test images and presentation of content. Conversion data should always be the core driver in determining ad success or failure, but it’s generally advantageous to replace ad content with CTR in the 1.25-1.5 percent or lower.