Content is and always has been king, but the means of its distribution are now mediated through the eyes, ears, hearts, and relationships of 2+ billion people. Every content marketing program should leverage tools and technologies that track and...
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. VIDEO
At iAcquire we understand that off-page optimization involves monitoring your domain authority, anchor text distribution and staying abreast of algorithmic fluctuations to ensure you maintain your visibility in the SERPs.
Today's announcement of a real-time analytics dashboard give Unruly the capability to provide its clients with end-to-end campaign support, from creative solutions and content evaluation, through video distribution, social tracking and now...
Think about the distribution points for the content and the possible backlinks and social signals that can be created for the keyword. Perhaps it’s a focused case study, with supporting blog content, video, whitepaper or a combination.
Ensure that content creation and distribution is at the heart of your conference and demand generation activities. Share insight and content before the show and utilize social media as an anchor for your show content and distribution.
To help increase distribution of your content across social channels, you need to implement frictionless sharing. There are a couple of ways to approach video. It should come as no surprise that this seismic shift in content attitude among...
Unruly ShareRank is already helping brands to create contagious content and optimize their paid media distribution accordingly. Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their...
So, despite hints over the past year that VEVO might strike alternative distribution deals with Facebook or Viacom’s MTV, YouTube remains the biggest and best “frenemy” available to drive ad revenue. So, as the charts above indicate, VEVO is both...
I think that the anchor text distribution that used to be a best practice pre-Penguin has changed completely post-Penguin. Video Transcript In-content is still the best type of links, but the key is when you’re doing guest author links, post...
Review and prioritize your keywords and map each keyword to a content type, distribution channel (Facebook post, blog post, YouTube, etc.and content type (video, article, etc. The idea is to take an SEO perspective on content and merge it with...
Imagine a world with no Google, no pay per click, no link-based rankings, no Facebook Likes or Pages, no Twitter tweets, and no bookmarking or press release distribution services. It could be as simple as alerting your college buddies to a new...
Distribution Video, social, mobile, local rankings all require much than a singular technical approach. “How Many SEO’s are Really Content Marketers? So… you're now a content marketer and not a SEO practitioner.
It can help brands spend campaign distribution budgets in the most efficient way and allow them to change content without going back to the production phase. Unruly has added Dynamic Creative Optimization (DCO) to its Social Video Player.
It seems the ruffled feathers have been smoothed over, though Fox could hardly ignore the web’s very own Goliath in their pursuit of content distribution channels. Today you can buy Fox’s new release 'Prometheus' in HD, available three weeks ahead...
Because, let's face it: getting a quality article written is important, but netting distribution from other blogs and garnering as much exposure for the content as you can get is really the objective here.
Regardless of the distribution service being used, brands need to remember the writing and optimization will influence the search and social success of your content, whether it's a press release, tweet, post or video.
Adoption of content management and distribution systems that save time while boosting accuracy and visibility Digital video grew 29 percent, up to $1.8 billion in 2011 revenue When the IAB released the IAB Internet Advertising Report for the full...
Make sure you look into backlink distribution by pagerank quality and identify historical trends. Blended rank measures rank among all types of search results including text, images, video, local, and social results.
There's nothing more powerful than a distribution platform that you can reach out through. If you've got a successful article, create a video in YouTube to support that article and you'll get twice the SEO benefit.
