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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    While this might be obvious, the nuance of the format is important since format determines the distribution channel (the medium) on which the content can be delivered. The revolution of the Internet is that it made the distribution of content by...

  2. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Your inspiration and reason for writing that article or document, the audience you had in mind, how the piece ties into overall plans and goals, along with distribution and promotion plans - that is content marketing.

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks? In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Check out my session at SES San Francisco (#SESSF) – Social Publicity and Publishing: How to Earn it, Grow it, Brand it, or one of these to learn more: Paid Organic Social Content Distribution Unravelled; Badass Blogging: Best Practices to Enhance...

  5. 21 Ways to Scale Content Promotion for Maximum Exposure

    If your asset lives outside the blog (in a separate content resources section of your site), pen an announcement about it, and publish it on your blog as well to tap into its distribution power. Zemanta is traditionally used to get "natural looking...

  6. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Broaden your distribution and use social networks to report news – both paid and organic. Even if press release distribution companies do something to address their archives, like noindexing old pages (and this is a big if), you're still looking at...