So sometimes you may need to sacrifice relevancy for "linkability," which usually means lower intent traffic but a better chance for wider distribution and links. A single, relevant, traffic-driving, mid-tail term like "home security cameras" can...
It may be much more complex with detailed analysis of the quality of links your website currently is generating compared to your competitors or an even deeper dive into anchor text distribution. For example, you may want to set up initial...
Think about the distribution points for the content and the possible backlinks and social signals that can be created for the keyword. Time spent on site: If a visitor has stayed on the site for a certain number of minutes (3+) and the bounce rate...
For example match your content and assets distribution to: Ensure that content creation and distribution is at the heart of your conference and demand generation activities. Share insight and content before the show and utilize social media as an...
Another easy way to generate links to your blog posts in a way that isn't spam is via systems like Zemanta and other content distribution systems. Whether they link to you is up to them and whether your content is a good match.
I think that the anchor text distribution that used to be a best practice pre-Penguin has changed completely post-Penguin. If it’s a good opportunity, like if I can continue to get links from Business Insider, I don’t care if it provides SEO value...
In every case, the losers had a considerably higher distribution of brand links vs.exact match anchor text or money links. Exact-match anchor text keyword links: These anchor text links should point to the most appropriate page on the website (the...
I suspect that amongst the SEO industry we are not alone.We want to retain the idea that SEO is about creating content which will earn its own distribution rather than SEO being a group of people building links to crap pages.
With DCO you relinquish control (no keywords or placements) of your ad distribution. Capture more impressions with phrase and exact match keywords, but sacrifice search query control: With phrase and exact match keywords you can now include close...
Stick to higher end distribution services that issue the press releases over a true newswire such as Marketwire, PRWeb, PRnewswire, BusinessWire, e-Releases and social PR hybrid services such as PitchEngine.
There's nothing more powerful than a distribution platform that you can reach out through. FC: I got those first 3,500 search visitors a day purely accidentally, though the sheer volume of content I had written over almost 10 years of being the...
Analyze link type distribution. Ensure that anchor text distribution is natural. Outbound links using exact match anchor text from low quality sites (or penalized by Google), or from the same IP address
All three of these tools will give you a really detailed, clear look at your backlinks and even anchor text distribution. Websites that have built an unnatural looking backlink profile using a strategy of aggressive exact match anchor text usage...
Place: Distribution of your product won’t change, but distribution of your product in organic SERPs may be highly elastic versus highly-controllable paid search campaigns. Match keywords to exact product offerings and watch conversion skyrocket.
Although it’s a lofty goal to aim for when producing any content (resumes, menus, etc.it’s extremely difficult to integrate the data, insights and visuals on a single page that caters to everyone on a distribution list.
Whether you're acquiring links through blogging, video distribution, infographics, whitepapers, press releases, webinars or distributing articles, always keep your focus on the end user and the value that your content offers them.
Speculation that Google plans on creating an electronic book reader were given more fuel with the company's acquisition of eBook Technologies - "a company that specializes in both hardware and content distribution for electronic readers,"
However, as many search marketers and digital media planners probably know, it's folly to consider only the mainstream online channels for content distribution, because it's tantamount to ignoring a massive proportion of the available audience.
A week after the launch of Google Instant, Conductor compared 880,000 visits from ten high traffic websites by search term length with the week prior to the Instant launch and showed "virtually no change in search traffic distribution".
As I do a lot of tests on the weight distribution of ranking factors, I have seen illogical factors come and go. Your Content, Their Platform Only websites that fully embrace Google and share all their content the way Google likes it can benefit...
