A fine line exists between maximized distribution and greed. There have been attempts to test CPA (cost per acquisition) and this affiliate type of marketing is now being done separately under the Google Affiliate Network.
First it will be national brands going local via their distribution channels (e.g.dealer, franchisee, etc), then local businesses beginning to embrace search. I'd expect a possible acquisition or partnership to do rev share with someone else's...
SpotRunner Dives Deeper into LocalYesterday, local video ad and distribution provider Spot Runner announced a deal with Lexis Nexus Martindale Hubbel. Microsoft's Berkowitz: Consider aQuantive Deal a MergerAt a JP Morgan Technology conference...
But this has more recently reached a local level, with an ecosystem that is beginning to form around the production and automated distribution of video advertising for small businesses. User adoption, advertiser adoption, and technology and...
Google Tests Video AdSenseA test of AdSense video distribution and sponsorship with a small group of publishers will begin over the next few weeks. Google Video Searches Integrate YouTube ContentSince closing its acquisition of YouTube in November...
Display your ads broadly or narrow your geographic distribution to better target your customers, customize your ads and control your costs. and its distribution network, and help achieve better overall return on their search advertising investment.
Geo-Targeting Display your ads broadly or narrow your geographic distribution to better target your customers, customize your ads and control your costs. Replacing the original system that created the search advertising industry, Yahoo new platform...
How The US Department Of Justice May Analyze Search Data AdWords Headed To Radio Distribution - Wow. Author of The Google Story, David Vise, Chats Google With Readers - Washington Post writer and the author of The Google Story, David Vise, chatted...
A deal that gives Yahoo a new and very large distribution channel for their toolbar and will later see Yahoo search embedded in the Acrobat Reader will be announced today. The acquisition follows Yahoo's July purchase of Oddpost, a provider of web...
FindWhat.com Announces New Local Search Solution For Distribution Partner Network. Looksmart has thrown its hat into the "personal web" ring, with the acquisition of Furl.net, a web page clipping and archiving service.
The company has also signed new distribution deals with SearchFeed, myGeek and ABCSearch. Overture gains CNN, ESPN and the Wall Street Journal as distribution partners. Mitsui doesn't yet have a distribution network, however.
Google was still playing the traditional "pay me for my results" game to win distribution deals. After all, Yahoo's made a big deal that paid inclusion and its other content acquisition programs are supposedly ferreting out the best in content from...
Yahoo Search Launches New Content Acquisition Program According to comScore/MediaMetrix, InfoSpace and Switchboard's combined network of owned and operated sites and distribution partners comprises approximately 23% of total online yellow pages...
By participating in the new program, search marketers continue to get the broad distribution offered by the previous programs, with one new, very important addition -- inclusion in the new Yahoo index itself.
By participating in the new program, search marketers continue to get the broad distribution offered by the previous programs, with one new, very important addition -- inclusion in the new Yahoo index itself.
When Google bought Sprinks last year, it quickly moved to shutdown that contextual ads competitor and put its own Google AdSense product into distribution. The coup gives Kanoodle potential in terms of knowledge, but it has a huge job to even...
LookSmart today announced that it has added three new partners to its bid-for-placement distribution network. The new Shopping.com Smart Bidding System enables merchants to automatically adjust their bids within the Shopping.com Network in real...
Many of Citysearch's business listings come through its partnership with infoUSA, a company that gathers information from yellow pages and other resources across the United States for distribution to others.
Historically, AllTheWeb has also examined the frequency of terms on pages and removed those that seem excessively abnormal, when compared to the normal distribution of a word in a particular language.
New LookListings will make it easier for businesses of all sizes to purchase cost-effective traffic and manage their campaigns across the LookSmart Network of distribution partners. LookSmart Announces Multi-Year Search Distribution Agreement with...
