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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    So sometimes you may need to sacrifice relevancy for "linkability," which usually means lower intent traffic but a better chance for wider distribution and links. The reason the purely informational is being is it's markedly easier to acquire links...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Dependent upon your channel of distribution, the content you create has to be unique, insightful and relevant. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing...

  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Advertisers can find out how their current social video footprint compares with their competitors, how to create shareable content, and how to determine the distribution strategy required to achieve their campaign goals.

  4. Porn Comes to Google Glass, is Quickly Banned

    If we become aware of content with child pornography, we will report it to the appropriate authorities and delete the Google Accounts of those involved with the distribution. Sexually Explicit Material: We don't allow Glassware content that...

  5. 3 Keys to Activating an Audience with Smarter Content

    Content is and always has been king, but the means of its distribution are now mediated through the eyes, ears, hearts, and relationships of 2+ billion people. Every content marketing program should leverage tools and technologies that track and...

  6. SEO & Keywords: Think Conversions, Not Rankings

    Think about the distribution points for the content and the possible backlinks and social signals that can be created for the keyword. Time spent on site: If a visitor has stayed on the site for a certain number of minutes (3+) and the bounce rate...

  7. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    For example match your content and assets distribution to: Co-create content with brands, speakers and influencers ready for distribution at the event. Ensure that content creation and distribution is at the heart of your conference and demand...

  8. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Further, the session will show how you can align your teams as resources to support content creation, distribution, sharing, and management. The topic of content planning has been at the forefront of every B2B marketer’s mind since blogging blew up.