It may be much more complex with detailed analysis of the quality of links your website currently is generating compared to your competitors or an even deeper dive into anchor text distribution. For example, you may want to set up initial...
In addition to mainstream channels for news distribution, you can also become a go-to source for expert quotes on subjects within your industry which leads to links and potentially more exposure in the future.
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. What is being done to detect and remove results...
At iAcquire we understand that off-page optimization involves monitoring your domain authority, anchor text distribution and staying abreast of algorithmic fluctuations to ensure you maintain your visibility in the SERPs.
Today's announcement of a real-time analytics dashboard give Unruly the capability to provide its clients with end-to-end campaign support, from creative solutions and content evaluation, through video distribution, social tracking and now...
Monitor usage and look out for patterns such as SEO error distribution. SEO professionals can also analyze error distribution, identify common SEO errors and the source of these errors, and take corrective action.
Think about the distribution points for the content and the possible backlinks and social signals that can be created for the keyword. Time spent on site: If a visitor has stayed on the site for a certain number of minutes (3+) and the bounce rate...
For example match your content and assets distribution to: Co-create content with brands, speakers and influencers ready for distribution at the event. Ensure that content creation and distribution is at the heart of your conference and demand...
While fairly useful when used in conjunction with a frequency distribution, or even looked at in relation to impressions, the non-unique equivalent metric, it isn't very useful if you're trying to create monthly, quarterly, or any other report...
Further, the session will show how you can align your teams as resources to support content creation, distribution, sharing, and management. The topic of content planning has been at the forefront of every B2B marketer’s mind since blogging blew up.
Another easy way to generate links to your blog posts in a way that isn't spam is via systems like Zemanta and other content distribution systems. On a more advanced level, if you find an industry authority site that has some great content, you can...
To help increase distribution of your content across social channels, you need to implement frictionless sharing. This is a net positive since most content on the web sucks. It should come as no surprise that this seismic shift in content attitude...
Social media is both a content filter and a distribution channel. Content marketing involves creating unique content and driving discovery, engagement, and distribution of it through a combination of organic and paid channels.
As you own the distribution medium here it does mean that it becomes much easier and necessary to plan in more detail. Audiencewise also has a tool to help you understand who has already been sharing your content by giving you ‘Shares by Url’ as a...
At the stimulus stage of the consumer decision journey, where the goal of specific content distribution is purely for awareness (i.e.the introduction of a new product or brand), a call to action may not even be required, and an embedded link may...
Unruly ShareRank is already helping brands to create contagious content and optimize their paid media distribution accordingly. Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their...
The Bing advertising network's biggest problem, and it is a huge one, is lack of distribution. A partnership like this that would enable sponsored ads in web searches right on Facebook, where they say they are handling 1 billion searches daily...
So, despite hints over the past year that VEVO might strike alternative distribution deals with Facebook or Viacom’s MTV, YouTube remains the biggest and best “frenemy” available to drive ad revenue. And in December 2009, EMI Music licensed its...
Three-year-old Scoutmob has similar distribution deals in place with Foursquare and Foodspotting, and it's also available as a standalone Android app. It pays distribution partners a revenue share. The service depends on local editors to create...
I think that the anchor text distribution that used to be a best practice pre-Penguin has changed completely post-Penguin. But, I’m a big believer of trying to get in-content links over author bio links.
