A lot has been written, and spoken, about content distribution in recent months with most advice focusing on the technical aspects of influencer discovery and communication and the best ones base that on real experiences.
While the right content and placement on the website is important, having avenues of outreach and distribution for content assets matters just as much. Places to consider for content distribution and network development:
So sometimes you may need to sacrifice relevancy for "linkability," which usually means lower intent traffic but a better chance for wider distribution and links. The reason the purely informational is being is it's markedly easier to acquire links...
Dependent upon your channel of distribution, the content you create has to be unique, insightful and relevant. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing...
Advertisers can find out how their current social video footprint compares with their competitors, how to create shareable content, and how to determine the distribution strategy required to achieve their campaign goals.
If we become aware of content with child pornography, we will report it to the appropriate authorities and delete the Google Accounts of those involved with the distribution. Sexually Explicit Material: We don't allow Glassware content that...
Much like adding related posts, "previous" and "next" article links effectively surfaces your content and improves link equity distribution. Adding social buttons prompts sharing, which improves the distribution or your content across social...
Content is and always has been king, but the means of its distribution are now mediated through the eyes, ears, hearts, and relationships of 2+ billion people. Every content marketing program should leverage tools and technologies that track and...
It may be much more complex with detailed analysis of the quality of links your website currently is generating compared to your competitors or an even deeper dive into anchor text distribution. For example, you may want to set up initial...
In addition to mainstream channels for news distribution, you can also become a go-to source for expert quotes on subjects within your industry which leads to links and potentially more exposure in the future.
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. What is being done to detect and remove results...
At iAcquire we understand that off-page optimization involves monitoring your domain authority, anchor text distribution and staying abreast of algorithmic fluctuations to ensure you maintain your visibility in the SERPs.
Today's announcement of a real-time analytics dashboard give Unruly the capability to provide its clients with end-to-end campaign support, from creative solutions and content evaluation, through video distribution, social tracking and now...
Monitor usage and look out for patterns such as SEO error distribution. SEO professionals can also analyze error distribution, identify common SEO errors and the source of these errors, and take corrective action.
Think about the distribution points for the content and the possible backlinks and social signals that can be created for the keyword. Time spent on site: If a visitor has stayed on the site for a certain number of minutes (3+) and the bounce rate...
For example match your content and assets distribution to: Co-create content with brands, speakers and influencers ready for distribution at the event. Ensure that content creation and distribution is at the heart of your conference and demand...
While fairly useful when used in conjunction with a frequency distribution, or even looked at in relation to impressions, the non-unique equivalent metric, it isn't very useful if you're trying to create monthly, quarterly, or any other report...
Further, the session will show how you can align your teams as resources to support content creation, distribution, sharing, and management. The topic of content planning has been at the forefront of every B2B marketer’s mind since blogging blew up.
Another easy way to generate links to your blog posts in a way that isn't spam is via systems like Zemanta and other content distribution systems. On a more advanced level, if you find an industry authority site that has some great content, you can...
To help increase distribution of your content across social channels, you need to implement frictionless sharing. This is a net positive since most content on the web sucks. It should come as no surprise that this seismic shift in content attitude...
