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  1. SEO & Keywords: Think Conversions, Not Rankings

    Think about the distribution points for the content and the possible backlinks and social signals that can be created for the keyword. Time spent on site: If a visitor has stayed on the site for a certain number of minutes (3+) and the bounce rate...

  2. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    For example match your content and assets distribution to: Co-create content with brands, speakers and influencers ready for distribution at the event. Ensure that content creation and distribution is at the heart of your conference and demand...

  3. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Further, the session will show how you can align your teams as resources to support content creation, distribution, sharing, and management. The topic of content planning has been at the forefront of every B2B marketer’s mind since blogging blew up.

  4. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Social media is both a content filter and a distribution channel. Content marketing involves creating unique content and driving discovery, engagement, and distribution of it through a combination of organic and paid channels.

  5. Win Earned, Owned and Even ‘Paid’ Links With Content

    As you own the distribution medium here it does mean that it becomes much easier and necessary to plan in more detail. Audiencewise also has a tool to help you understand who has already been sharing your content by giving you ‘Shares by Url’ as a...

  6. SEO Roles of Engagement: Stimulate, Don't Alienate!

    At the stimulus stage of the consumer decision journey, where the goal of specific content distribution is purely for awareness (i.e.the introduction of a new product or brand), a call to action may not even be required, and an embedded link may...

  7. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    So, despite hints over the past year that VEVO might strike alternative distribution deals with Facebook or Viacom’s MTV, YouTube remains the biggest and best “frenemy” available to drive ad revenue. And in December 2009, EMI Music licensed its...