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  1. Your SEO Competition Isn't Who You Think It Is

    Here's the problem with not knowing who your online competition really is: Any subsequent competitive analysis – competitive backlink opportunities, keyword discovery, and even content strategy – will be misguided because you will be looking at...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    StumbleUpon Paid Discovery: For cheap targeted traffic, you'd have a hard time beating StumbleUpon. The platform doesn't matter that much. Although you don't necessarily want to pump out cute cat content, there are a few important takeaway lessons...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied upon for the better part of 100 years. So what exists today is a massive platform for self-expression and sharing of...

  4. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    This is important not just from an audience development standpoint, but also from discovery standpoint as YouTube tends to show videos with low audience retention rates far less frequently in Search and Suggested placements.

  5. 21 Ways to Scale Content Promotion for Maximum Exposure

    Zemanta is traditionally used to get "natural looking" links from a range of unique domains, but the content discovery platform can also be an effective distribution channel. When it comes to content marketing, one of your primary objectives should...

  6. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    His hope is that anyone, regardless of technical background, can be involved in data mining and learning through discovery by building these search indexes. The Minnerazzi project is a platform that allows you to build topic-specific search engines...