Baidu falls short of expectations in Q1 2013 with $961M in revenue, $1.00 EPS as growth slows – The Next WebBaidu's net income was $328.9 million (up 8.5 percent year-over-year) as sales and marketing costs jump 77 percent and research and...
The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. Content Development Content development is not just writing copy – it's...
Brands rely on SEOs to keep their design and development partners aligned to business results. Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. There are too many web technologies and emerging...
Social works also in terms of user-generated content, and also in development of audience language. The bottom line is that marketers need to apply this line of thinking in the way they produce content and publish commercially on the web.
Mobile App Development Strategy Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. So what you can do is create a custom UI and...
We have a few more changes in the works but they're not far enough along the development cycle to discuss at length. Best of the Web, a directory of all the content on the web, turns 19 on April 20. Every day, our team of editors scours the web and...
Developing apps require different skills than traditional website development. The description field is the largest area of the page and acts like the main content on a web page. The keyword field influences the search results because there is far...
Search is a huge investment in terms of development time and infrastructure costs. If my web host has a lot of spammy clients, will that influence my site's ranking in search results? SSL Web Sites Don't Get Ranking Boost In Google – Search Engine...
Regular development of useful, relevant, high-quality content. As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users.
I started my career in web development and web application development, and I’m glad I did. At a minimum, learn the basics of web development. And that includes people on the marketing team, design team, and even the development team (in certain...
Step 1: Privacy settings during development Google will count each web page, even though they are technically the same, as two different pages and give your site a duplicate content penalty. This open-source Apache HTTP server module automatically...
Product Development For each tactic, brainstorm possible implementation outcomes and factors – both good and bad.e.g.social shares, web traffic, comments, testimonies, user-generated content, leads, support costs, legal considerations, etc.
That includes the development of truly personal devices with apps and contacts that are representative of users and that give users the capability to reach into the digital world. In the opening keynote of SES London on Tuesday, "Future Forward...
She likens how a company would prepare for digital disruption to agile software development. In that agile development method, you must understand four things: Digital is no longer going online and reading a Web page.
But without context, keywords are just words that only provide the first step in your content development plan. But without context, keywords are just words that only provide the first step in your content development plan.
For this to work properly, publishers have to work closely with their development teams to ensure that the codes being amended are going to illuminate rather than obfuscate which click throughs are coming directly from the Google Shopping Feed and...
Recognizing this is crucial in ad development. Technically the answer here is “yes”, but thinking of your web page titles and descriptions in terms of ad copy is a useful way to really understand what they are and what they can do for you.
In larger organizations, SEO’s must work in unison with IT and web development teams, when adding new functionality, SEO enhancements, and sometimes new content assets. Coupled with conversion optimization and the development of solid lead...
Where SEOs need to be on a monthly retainer to do link development until rankings pay off, PR professionals need to be on a monthly retainer to do story development, until the big placement pays off. Regardless of algorithms, links and anchor text...
The Development of SEO and Content Marketing To avoid having your company come up short on content, let's take a quick look at the history of web content and trends for 2013. The web has been based on two things – text and links.
