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Content Development

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  1. How to Create Great Content: Start by Creating Content for Yourself

    Early on, Focus on Qualitative Not Quantitative Signals: This is going to sound sacrilegious coming from a research analyst in the data-happy marketing industry, but sometimes the data, particularly in the early stages of your content development...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. Users grant Facebook non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content...

  3. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: To consistently and repeatedly create awesome content, brainstorming must receive greater...