Baidu falls short of expectations in Q1 2013 with $961M in revenue, $1.00 EPS as growth slows – The Next WebBaidu's net income was $328.9 million (up 8.5 percent year-over-year) as sales and marketing costs jump 77 percent and research and...
The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. Content Development Content development is not just writing copy – it's...
Brands rely on SEOs to keep their design and development partners aligned to business results. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.
Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: To consistently and repeatedly create awesome content, brainstorming must receive greater...
Social works also in terms of user-generated content, and also in development of audience language. Both require being present in social spaces, good keyword research, having a nimble place to publish your content, as well as have a quick process...
If the site is still in development, then these elements are OK to have for testing layout and typography. Some like to use /%category%/%postname%/ as their setting but can cause a few issues when content for categories aren't optimized (more on...
Mobile App Development Strategy Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. For example, when someone goes from landscape to...
We have a few more changes in the works but they're not far enough along the development cycle to discuss at length. Best of the Web, a directory of all the content on the web, turns 19 on April 20. Every day, our team of editors scours the web and...
Developing apps require different skills than traditional website development. The descriptive content submitted with the app is vital to the app’s success in the app store when submitting an app to app stores.
An Enterprise-grade Software Platform: This robust, stable product is based on seven years of research and development; The cloud-based dashboard has been beta-tested by some of the world's biggest advertisers and measures content from 1,300 brands...
After reviewing each of the five new Playbook Guides, it's clear that one size does not fit all when it comes to audience development. The second type "repurposes" content that was originally produced for television or a partner's owned and...
Search is a huge investment in terms of development time and infrastructure costs. Ask the Ex-Googlers Anything at BrightonSEO – Linkdex BlogEx-Googlers Fili Wiese, Alfredo Pulvirenti and Jonas Weber talk spam, bad links, link building, content...
Regular development of useful, relevant, high-quality content. That's much less likely today, and the truism "content is king" is now algorithmically enforced. Elimination of duplicate content. Elimination of low-quality content.
Blog and content development plans For further trend optimization and reach, the top 10 keywords for the season should be circulated to teams in charge of social, blog, content, along with guidance around cross-linking products and categories from...
Development: Once you have your story outlined, the next thing is to develop the right message and then develop it to the right people in the way they wish to digest the content. Content Development Plan
Quick to Market: We decided to use a 3rd party platform so we did not have to worry about website configurations, application development, or any of the other technical distractions that come with building a new content-driven website.
I started my career in web development and web application development, and I’m glad I did. And that includes people on the marketing team, design team, and even the development team (in certain situations).
This knowledge will fuel content, product development, and overall marketing strategy. This can fuel product development and SEO strategies. Even if your sales reps can’t produce content for you, they should certainly be utilized to inform and...
Note taking and content curation play an important role in building out the content development process. Basecamp and Google Drive are important for collaborative content development, particularly when the material is focused around multiple...
In an earlier article I covered an intent-based approach that leverages consumer behavior data throughout the decision journey to help marketers drive content development and search query relevance. If you're a savvy SEO you understand the core...
