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  1. The Rise of the User Experience Marketer

    Content delivery, from a design and a copy perspective, is incredibly important. Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable creating basic sketches so you can contribute comfortably during...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Copy over your email’s HTML to Litmus and look for design breaks in the email clients you want to test. Adapt your content delivery to use more video, detailed lists, etc.based on the types of content that lead your campaign groups to convert.

  4. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Even if this role falls mostly inside your design department, as a content person it's our job to: But a skilled content writer can make sure you are visible, from start to finish, on every page of your website to make you recognizable in the dark...

  5. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Try using responsive Web design, which serves the same content for desktop and smartphone users. This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what URL within the site...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Brands and agencies should understand that building in the technical elements to ensure that Javascript-heavy sites are indexed and linkable should be considered non-negotiable moving forward and part of the resources scoped in to web design and...

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are [VENDOR NAME]'s local pages enabled with responsive design? What is the average page load time for the location pages? Local Content How is the local content created and where is it stored? Who writes creates the content necessary to perform well?