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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Copy over your email’s HTML to Litmus and look for design breaks in the email clients you want to test. By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Ask how they feel about the design of your website and how trustworthy the site is. Then dig into the content receiving the most traffic post-Panda recovery to ensure all is OK. Well, now that Google traffic has returned based on recovery, it’s...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Even if this role falls mostly inside your design department, as a content person it's our job to: More and more clients are beginning to understand the benefits of content marketing. But a skilled content writer can make sure you are visible, from...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    If you haven't already, design some simple personas from which your content plan can pivot from. This is used a lot in Web and UX design and understanding that fear of inadequacy, in the case of Men's Health, is a key driver of behavior will help...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Brands and agencies should understand that building in the technical elements to ensure that Javascript-heavy sites are indexed and linkable should be considered non-negotiable moving forward and part of the resources scoped in to web design and...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe has also built on its, industry first, mobile app solution providing mobile forms and workflows that business users can design and customer's access on mobile devices. Where Content and Optimization Meet: The Point of Creativity

  7. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    By design? It is important we understand how proposed rules could impact every household, content provider and advertiser in the U.S. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online...