SEO News

Content Design

RSS
  1. The Rise of the User Experience Marketer

    Content delivery, from a design and a copy perspective, is incredibly important. Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable creating basic sketches so you can contribute comfortably during...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Technologies like responsive design make it easier to build an ad that changes size and shape to fit the devices audiences have. Directory services need to reposition how people sort through, find, and access their content to stay relevant.

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    You have the marketing team, content team, dev team, design team, etc. They match the content so well in design, color, etc.that it’s hard to tell they are ads. But let’s say the site is employing overactive ad tactics like many full-screen...

  4. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Copy over your email’s HTML to Litmus and look for design breaks in the email clients you want to test. By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Ask how they feel about the design of your website and how trustworthy the site is. Then dig into the content receiving the most traffic post-Panda recovery to ensure all is OK. Well, now that Google traffic has returned based on recovery, it’s...

  7. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Even if this role falls mostly inside your design department, as a content person it's our job to: More and more clients are beginning to understand the benefits of content marketing. But a skilled content writer can make sure you are visible, from...

  8. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    If you haven't already, design some simple personas from which your content plan can pivot from. This is used a lot in Web and UX design and understanding that fear of inadequacy, in the case of Men's Health, is a key driver of behavior will help...

  9. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Brands and agencies should understand that building in the technical elements to ensure that Javascript-heavy sites are indexed and linkable should be considered non-negotiable moving forward and part of the resources scoped in to web design and...