Ultimately, there are a number of ways you can design your website, and you have to go through the discovery process as referenced in the wireframe. We chose WordPress for its ease of use and customization, and impressive library of open source...
Brands rely on SEOs to keep their design and development partners aligned to business results. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.
And, try and have a plan for how social works with other things that you’re doing, from PR, to web design, to promotional marketing and – yes – to search engine optimization. Turning on a dime with good content is critical, and simply being fluid...
Responsive Design: Your website designed to auto-size based on browser. And with Mobile Web and Responsive Design it's pretty straightforward. Responsive Design: pages, events, goals the same as any other website, etc.
Design your landing pages for mobile first and make sure they're simplified and focus on only one product or service on the page. Mobile Design Tricks Content is Only King…in the Kingdom of Context" You don't turn off customers with a bad mobile...
Most creative teams despise being hemmed in by what they interpret to be design limitations for making content search engine friendly. To be certain, content creation processes vary widely from one organization to another.
Aiming to ship 8 million of the 7-inch tablets, which will have a higher screen resolution and thinner design. Reducing the incentive to create low-quality content? Bing hits back on AdWords enhanced campaigns.
Best practices suggest using contrasting colors to Facebook's own design. In a visually rich, fast-moving, content-saturated environment images in Facebook ads are the first element that disrupts the user enough to pay attention to your ad.
Responsive design is in fashion and is a great idea, but it’s not for every business. What issues do you need to consider when it comes to setting up your mobile experience using responsive design? Finally, Audette covered some of the advantages of...
In order to be successful, make them content-rich (don't publish thin award pages, add lots of original content), invest in design to establish trust and credibility for your awards, and do targeted outreach.
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
In addition, there are plenty of core benefits to the One Channel design, such as the ability to scale the design and branding across different devices and screen sizes, having channels be only one click away for subscribers, and streamlined...
To be even more accurate, calculate costs of SEO that impact other roles and outcomes (cost of talent, crossover of data utilized for Paid search, programming, design, etc.which expand the perceived value of investments made in natural search to...
I would also recommend thinking of how this type of analysis can be incorporated into an A/B test to further explore the ROI of the content (it might be the design of the page and not the content that is impacting revenue).
A more holistic understanding of audiences and engagement across channels provides insights to help design strategies that maximize value for marketers and media companies alike. For the content you love to engage with, you'll often seek out...
There are a number of considerations for content strategy when converting to a responsive design. Responsive design is very visual, and content strategy is often set aside (more on this in a moment). Beyond the loss of non-linked text that is...
DF: Get started on responsive design planning as part of your next website update. This morning I caught up with Duane Forrester from Bing as he prepared to kick off the Reykjavik Internet Marketing Conference (RIMC), a two-day boot camp in Iceland...
Of course, the incredible webmaster tools given freely to us by search engines should have equal importance as analytics and visitor tracking, since issues found within WMT can suggest other problems with site design and visitor path, if viewed...
On the flip side, there is nothing “Mac like” in its design or usability. Link Your Content to Google You have three options for linking content to your Google+ profile. Link to Your Content Within search results, information tied to verified...
And that includes people on the marketing team, design team, and even the development team (in certain situations). If you notice anything strange, like boatloads of keyword rich content that you never saw before, dig into your code to find out...
