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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Not only does LinkedIn guarantee delivery, if your InMail doesn't get a response within seven days they'll give you a credit to send another one instead. Think of it like someone you're trying to network with at a cocktail party; a little at a time...

  2. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    While Oreo had a team (and budget) of designers and brand executives on call during the Super Bowl ready to pull off the landmark tweet "You Can Still Dunk in The Dark" the allure of that tactic could be fading as the #RoyalBaby news tweet seems...

  3. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    Liaise closely with you sales team and map content delivery to attendees, key clients and key targets as part of demand generation campaigns. Network with a purpose - share content and insight. With conference season officially underway, and...

  4. How Google’s Mobile Best Practices Can Slow Your Site Down

    This issue is applicable to any site using a Content Delivery Network (CDN) like Akamai, and also serving special HTML or CSS for mobile depending on the user-agent of the device requesting the page. Most websites depend on a CDN because they can...

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    As the ways we sell and deliver SEO services continue to evolve, the hierarchy of web presence optimization is a model that may help structure sales contracts and service delivery tasks while ensuring that keyword metrics are focused on conversion...

  6. Why Effectively Measuring Lead Performance in Mobile is Essential

    Effective reach measurements are typically straightforward and are easy to measure as the data deals with the reach and delivery of ads, easily captured through third party tracking tags or passed through by the publisher or ad network themselves.

  7. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    With a number of clear app leaders and opportunities for branded content delivery alongside and within entertainment content via mobile and tablets, brands must develop a strategy that incorporates advertising and content in order to tie existing...