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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Adapt your content delivery to use more video, detailed lists, etc.based on the types of content that lead your campaign groups to convert. By determining user-behavior patterns that indicate specific interests, you can group users into lists and...

  2. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    People need to be familiar with your content and style of delivery before they are ready to like you, trust you, or buy from you. Have you heard about the vicious cycle of content creation? While you're still in the content creation phase, think...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Should a two-tier system force shift from advertising-based content delivery to subscription-based content, international audiences would also be impacted. It is important we understand how proposed rules could impact every household, content...

  4. 4 UX Tips That Will Improve Your Content Strategy

    Your content may contain the exact information you need to show to a user in order to turn them from a window shopper into a repeat customer, but if it fails to meet a user's expectations within the first few seconds of delivery, then you've lost...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Duplicate content delivery is more common in blogs than one might imagine. It means that search engines can access the blog content. In fact, these test participants scan content for industry-specific terms – terms very few 8th-graders know.

  6. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Reporting enhancements in transactional messaging: Transactional messaging, which completes or confirms a previously agreed upon transaction such as order or delivery confirmations, provides marketers an opportunity to increase brand loyalty and...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media has become the ultimate delivery mechanism for quality content and direct engagement with customers of brands in all industries. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website...

  8. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Schema event tagging should be considered on event landing pages as well, for better information delivery to search engines. Review of content placed in third-party sites for event promotion to ensure SEO visibility is maximized.