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  1. SEO & Keywords: Think Conversions, Not Rankings

    And, unfortunately, this is what they are looking for in the SEO sales and service delivery process. Focusing on the discovery of highly converting keywords beginning with the sales and marketing conversations through delivery and reporting will...

  2. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    Liaise closely with you sales team and map content delivery to attendees, key clients and key targets as part of demand generation campaigns. With conference season officially underway, and content marketing receiving more attention from marketers...

  3. How Google’s Mobile Best Practices Can Slow Your Site Down

    This issue is applicable to any site using a Content Delivery Network (CDN) like Akamai, and also serving special HTML or CSS for mobile depending on the user-agent of the device requesting the page. Most websites depend on a CDN because they can...

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    Content flow: Work on how to ensure consistency of delivery and that what you deliver has variation to ensure it is engaging and retaining. Audiencewise also has a tool to help you understand who has already been sharing your content by giving you...

  5. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and reporting of SEO services. Relevance of content is earned when diversified, relevant content sources with authority and influence...

  6. How to Create a Visible & Engaging LinkedIn Profile

    List out what you will provide to said target (products/services/types/way of delivery) and create some real user paths, like we would say in web design user experience. This is a great place to provide link addresses of supportive and contact...

  7. Marines Launch New Pandora-inspired YouTube Brand Channel

    We recognized early on that we had a broad range of video content that appealed to an even broader audience, and wanted to empower the audience to create their own content delivery mechanism based on their unique wants and needs.

  8. 10 SEO Truths of 2012 for Agencies & In-House Teams

    As the ways we sell and deliver SEO services continue to evolve, the hierarchy of web presence optimization is a model that may help structure sales contracts and service delivery tasks while ensuring that keyword metrics are focused on conversion...

  9. Why Effectively Measuring Lead Performance in Mobile is Essential

    Effective reach measurements are typically straightforward and are easy to measure as the data deals with the reach and delivery of ads, easily captured through third party tracking tags or passed through by the publisher or ad network themselves.

  10. Mobile Consumer Spending: Big Data Insights for Holiday Retailers

    Then, go a step further by promoting favorable shipping terms for shoppers from regions where delivery costs won’t be extremely high. Dynamically change content on homepages and other popular landing pages based on whether a visitor has come to...

  11. SEO & Website Redesign: Relaunching Without Losing Sleep

    To satisfy both scenarios, your information delivery as the SEO should be to inform designers and developers of the mistakes you shouldn’t make and also to announce to all parties what SEO revisions should be made to the site along with what...