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  1. Why You Need to Own Your Data & Digital Assets

    When the website "code" is created and owned by a third party, every business using that code is subject to the creator's interpretation of best practices and the ability to keep up with emerging security risks, usability expectations of customers...

  2. 8 Tips for Building Your Internal Content Marketing Strategy

    Someone whose job it is to high-five the creator of that kickass blog post or to congratulate the design team on the interactive infographic they stayed late to put together. How many can be dedicated (or almost dedicated) to content and how many...

  3. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Several free tools also will create Schema.org code for your specific needs, including the Microdata Generator or the WordPress Schema Creator by Raven plugin. Open Graph tags can be used to specify how a piece of content will look when shared on...

  4. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    In its simplest form, Besthoff said that in any given scenario, InboundWriter's functionality shows the content creator what their constraints and opportunities are for any given topic. InboundWriter released research findings in September that...