SEO News

Content Creation

  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    When it comes to co-creation of content, it's all about the mutually beneficial relationship. Creation As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels.

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    SMBs are often clearer about their topics and audience but have a more difficult time actually executing on content creation. Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what...

  4. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Yes, you should test different avenues of content creation, but don't sacrifice your brand while doing so. The Fugly Truth About Content My last column discussed how sites like BuzzFeed and Upworthy have better content strategies than most...