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Content Creating King

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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Yes we know…content is king. And change it to: Content is king only when your customer says it is. Create Content That Helps the Customer We are in content overload and so are your customers. The membership-based online retailer has done an...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Everhart started by stating that while we know that "content is king," it's a phrase that's been used to death and has lost meaning. Up first was Lisa Barone, vice president of strategy for Overit, her part of the presentation was titled: "5 steps...

  3. 4 UX Tips That Will Improve Your Content Strategy

    Customer Experience is King and Clutter Kills Conversions You should do the same when it comes to creating your content strategy. Buyer-focused content will prevent you from creating a killer piece of content that won't resonate with your customers...

  4. Future of Search & Content Marketing: Expand Your Mindset

    And MacGurn said that while content has always been king, today, he argued, context is king. So what that means is not only thinking about optimizing for the device (i.e.reponsive design), but also creating the content that matters for the device.

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Good) Content is King Nearly 16 percent of the annual marketing budget for B2B companies is allocated to creating and distributing marketing content. Creating content that is easy to consume, share, and act upon – consistently across all platforms...

  6. 3 Keys to Activating an Audience with Smarter Content

    Content is and always has been king, but the means of its distribution are now mediated through the eyes, ears, hearts, and relationships of 2+ billion people. Content marketing refers to the practice of creating unique content, driving an audience...

  7. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Recently, Mike King at iAcquire told me that his team has a standing 30 minute brainstorming session every single day. In this view, brainstorming is a static event confined to the start of the process, and it represents a small portion relative to...