In the two chapters dedicated to PPC, Jones starts with setting up AdWords campaigns and bidding strategies but doesn't stop there. Through the same visual presentation, Jones covers keyword insertion, placement-targeted campaigns and re-marketing.
It is becoming more common for "link building" campaigns to be built containing efforts around social media, paid promotional efforts, content creation and possibly even traditional media. When this process is applied to link building it can help...
Upgrade to enhanced campaigns more easily with the new AdWords upgrade center – Inside AdWordsLets you do bulk upgrades or merge campaigns in a few clicks. Enhanced campaigns get Google+ annotations and an upgrade center.
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Create Personas: Creating audience personas helps all...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
The result is often neat-looking infographics that no one is really interested in, or sweet social media campaigns that are the "lipstick on the pig" of meh content. In this view, brainstorming is a static event confined to the start of the process...
Do change up your image to highlight special events, seasonal trends, or other types of campaigns. For images with your logo or text content, you may get a higher quality result by using a PNG file. If you're using iFrames to pull in content from...
While self-reported data is leaps and bounds better than no-reported data, companies must always strive to create a much more accurate picture of the channels and campaigns that are creating engagement and revenue.
That's why PPC campaigns are often a more attractive marketing option to ecommerce businesses than organic SEO and content strategy. A lot of ecommerce sites focus solely on their PPC campaigns as their visibility strategy, ignoring the added...
Award campaigns give you two large-scale promotion opportunities: the award nomination phase and when you announce the winners. And, as often is the case, just creating a piece of great content isn't enough of an incentive.
One Channel's new features also allow for increased opportunities to optimize your video PPC campaigns. Put the emphasis on creating compelling content first, and branding later. If you decide not to list any featured channels and disable related...
Dan Hurley is Director of Search Strategy at Terakeet Corporation, “One of our more successful campaigns leveraged the use of creating real, high-impact investigative journalism on one of our clients, a Connecticut plaintiff attorney specializing...
AdWords Enhanced Campaigns SEW: How about them AdWords Enhanced Campaigns? As long as you're creating quality content that people are actually looking for, you're doing something worthwhile. The creation of content in whatever form, be it books...
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. YouTube's milestone is important to more than 1 million content creators from over 30 countries around the world who are earning money from their YouTube videos as well as...
What metrics do you look for in your content-driven link building campaigns? Your first step should always be to consider your target audience, focusing on creating great content that people will naturally want to share and link to.
Let's be real: Microsoft is no stranger to bad advertising campaigns. A lot of companies spend a lot of dollars investing in flashy marketing campaigns or shiny new tactics. The Microsoft campaign is centered on one thing – creating fear...
Depending on your target vertical, local search engines can provide a refreshing new source of prospects, especially for geo-specific campaigns. Every semi-savvy blogger wants their face next to their content in search results.
This would be done through the use of the URL Builder Tool which allows you to choose the campaign name, source, medium and other information for your URLs before you use them in link building or other campaigns.
Even though it might seem like a convenient strategy today, beware the feeds provider that tells you they are qualified to manage your PLA campaigns because they do it for Shopzilla and PriceGrabber. In order to compete and drive strong ROI, you...
Building successful content marketing campaigns requires optimized planning and a 360 degree approach to search, social and content. Myth 1: Content marketing simply means creating more content. Creating content is a great first step, but...
