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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Sites hit by Panda often have serious problems from a user engagement standpoint, a credibility standpoint, and even a deception standpoint. We all know mobile is growing rapidly, but there are still many sites with less than 20 percent mobile...

  3. Facebook Aims to Restrict Gun Sales With New Rules

    While Facebook is merely one place where illegal firearms sales could be facilitated, it would not be surprising to see other sites following suit now that Facebook has taken such a strong stance.eBay has long had a policy where firearms, weapons...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    However, it's absolutely critical that you're creating high quality content, and using extremely stringent criteria when selecting your target sites. The answer depends on who is creating the content, who is reading it, what it's about, in what...

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing custom content are interested in building good relationships. BuzzFeed's rising popularity is creating its own...

  6. 21 Ways to Scale Content Promotion for Maximum Exposure

    When you add links to other sites in your content, you create pingbacks and referred traffic to those sites. Turn your content asset into a range of mediums, from PDFs to audio to video and leverage these sites and get it transcribed pretty cheaply...

  7. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Do you anticipate companies will increase or decrease their advertising/marketing investment in the following social media sites in the next 12 months? For example, you might find that Twitter is a great place to tell your audience about new...

  8. Landing Page Optimization: How to Identify Testing Opportunities

    Third Party Sites? This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time...