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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. If you're spending a lot of energy creating content on social networks to drive consumers to your website, you're spinning...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. Social media advertising is what traditional search...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. If you're building out a content marketing strategy on a website involving content at every phase of the...