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  1. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment. Anyone uploading their creative content can reach the...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    If you're spending a lot of energy creating content on social networks to drive consumers to your website, you're spinning your wheels. You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising.

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Nearly 16 percent of the annual marketing budget for B2B companies is allocated to creating and distributing marketing content. Creating content that is easy to consume, share, and act upon – consistently across all platforms – is more important...

  5. Localization for International Search Engine Optimization

    Generally speaking, localization refers to aspects of your content, your website, and other marketing efforts that are tailored to a specific geographic place or region. Find out how your competitors are advertising their products and services in...