SEO News

Content Creating Advertising

  1. Evolution in Digital Marketing Skill Sets

    This is an exciting time for those working in the advertising and search marketing industry. We’re seeing unprecedented turbulence as digital marketing challenges traditional advertising channels. This turbulence is being exacerbated by new...

  2. Native Advertising for Small Business: The Missing Link?

    Creating good content is tough. Small businesses have a hard time creating content that offers readers something truly valuable. Native advertising is the missing link in a small business’s content marketing plan that can make it succeed.

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. Creating Enticing Adverts With Ad Extensions Sponsored content in collaboration with Adthena.

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. However, as long as you exclude the page URLs of irrelevant content and are...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. Usually the best choice for creating content that has a high propensity to attract links is to let the experts create it.

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    So, understanding that Panda focuses on engagement, webmasters impacted by our bamboo-eating friend need to hunt down problematic content, functionality, usability issues, advertising issues, etc. If you’ve been impacted by Panda, and it’s a high...

  7. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. With the standard ABC Summary report showing the key metrics and the ability to drill down into Site Usage or...

  8. Mobile Advertising Measurement: Winning the Long Game

    A well executed advertising campaign can be extremely helpful in creating brand awareness. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with...