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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    When you analyze and understand what types of interactions and content that lead your users to convert, you can adjust your marketing strategies accordingly and win more customers. By determining user-behavior patterns that indicate specific...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Creating Enticing Adverts With Ad Extensions Sponsored content in collaboration with Adthena. Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check for any duplicate content Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental duplicate content as a result of URL issues.minutes How is your content being shared?

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. However, as long as you exclude the page URLs of irrelevant content and are...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    Yes we know…content is king. Create Content That Helps the Customer And change it to: Content is king only when your customer says it is. We are in content overload and so are your customers. The membership-based online retailer has done an...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    Usually the best choice for creating content that has a high propensity to attract links is to let the experts create it. This will give you a clearer picture of the type of content you should be creating (or are capable of producing) as well as...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with your site and content. It’s more about engagement than some technical problem (although I have seen...

  9. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Pick up any one of those and read the "cover lines," the carefully crafted words on the front cover, and you’ll soon find a treasure trove of content strategy tips and, critically, a brilliant template you can then use for your own digital content...

  10. What Marketing Executives Say About Content Targeting

    Do they subscribe to the "quantity’ approach and produce a large volume of little to no researched content (researched in the sense of understanding audience pain points before creating content) or do they subscribe to the "quality" approach and...