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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    In creating content, it's important to grab as much information from your clients as you possibly can – the more you can absorb from them the better the creative content ideas that you come up with. Here are three killer, but often overlooked...

  2. Mobile Advertising Measurement: Winning the Long Game

    A well executed advertising campaign can be extremely helpful in creating brand awareness. Content view: The user has viewed particular content. For example, with in-app analytics you can measure button clicks, ad clicks, levels completed, content...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Content strategy is all about variation to ensure the reader stays engaged, and by creating major pieces consistently you lose that critical impact by "shouting" all the time. Creating a site that is brimming with relevant content is critically...

  4. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. Reverse image search gives results not based on a word...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Google has come out in support of responsive design, preferring the method of detecting the screen width of a mobile device and serving the appropriate site content from a single URL. This can be easily accomplished in Google Analytics by first...