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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Storytelling takes content beyond utility into creating an experience for your customers. As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. What is influence and how does the engagement of...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To be influential on the social web means you produce and share content that gets people excited about specific things. Traackr recently teamed up with experts at LEWIS PR to create an "at-a-glance" framework for influencer marketing based on their...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    For SMB marketers, resource challenges in creating content are not likely to go away anytime soon, but they would be best served by developing a single piece of content that can be leveraged in multiple formats and mediums to ensure maximum ROI.

  4. 4 UX Tips That Will Improve Your Content Strategy

    You should do the same when it comes to creating your content strategy. Ask yourself these questions about the content you're creating: Buyer-focused content will prevent you from creating a killer piece of content that won't resonate with your...