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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well...

  2. 3 Building Blocks for Content and Search Marketing Success

    Fulfilling demand and creating quality demand has roots in content, quality content. Content has become the catalyst that drives demand and fuels search and digital marketing campaigns. Today’s modern search and content marketers need to have a...

  3. Native Advertising for Small Business: The Missing Link?

    Small businesses have a hard time creating content that offers readers something truly valuable. Creating good content is tough. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting...

  4. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    When you analyze and understand what types of interactions and content that lead your users to convert, you can adjust your marketing strategies accordingly and win more customers. By determining user-behavior patterns that indicate specific...

  6. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing...

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Creating Enticing Adverts With Ad Extensions Sponsored content in collaboration with Adthena. Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a...

  8. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check for any duplicate content Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental duplicate content as a result of URL issues.minutes How is your content being shared?

  9. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. However, as long as you exclude the page URLs of irrelevant content and are...

  10. Social Customer Service Secrets to Avoid Negative Search Results

    Yes we know…content is king. Create Content That Helps the Customer And change it to: Content is king only when your customer says it is. We are in content overload and so are your customers. The membership-based online retailer has done an...