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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    With the opportunity presented in local search today, big brands need automation tools if they desire to control their digital storefronts throughout the local search ecosystem. We recently analyzed the cost-per-click of engaging customers in...

  2. Driving Consumer Insights With Mobile Analytics

    Version Control: this is very important ‐ how many people are actually using your app and then upgrading it when there's an update? Once you set up tracking for an app and sign up for the beta program, you then download the software development kit...

  3. How a Preview Image Increased a Landing Page's Conversion Rate by 359%

    Test Group and Split: Since the landing page without the preview image existed before the test, it was used as the Control group and ran an uneven test (70/30 split) favoring the control group. The Treatment Page, the landing page with the preview...

  4. Google Search Plus Your World: The Peer to Peer Evolution Continues

    In other words, totally centralized control of search. Fed into “hit predictor” software that compared a new song’s tempo, pitch, melody, chord progression and other factors with known hits, “Hey Ya! By incorporating my friends’ and acquaintances...