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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    On the homepage, readers can test their conversion optimization knowledge by voting on whether the control or the variable had a better performance. You don't always have control over the CPC, but you're 100 percent responsible for your conversion...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    The idea is that with the new module, marketers control which set of pages should be tracked for content performance, and can use these reports to supplement the broader goal of tracking for the website in its entirety.

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    With the opportunity presented in local search today, big brands need automation tools if they desire to control their digital storefronts throughout the local search ecosystem. We recently analyzed the cost-per-click of engaging customers in...

  4. Driving Consumer Insights With Mobile Analytics

    Version Control: this is very important ‐ how many people are actually using your app and then upgrading it when there's an update? Once you set up tracking for an app and sign up for the beta program, you then download the software development kit...

  5. How a Preview Image Increased a Landing Page's Conversion Rate by 359%

    Test Group and Split: Since the landing page without the preview image existed before the test, it was used as the Control group and ran an uneven test (70/30 split) favoring the control group. The Treatment Page, the landing page with the preview...

  6. Google Search Plus Your World: The Peer to Peer Evolution Continues

    In other words, totally centralized control of search. Fed into “hit predictor” software that compared a new song’s tempo, pitch, melody, chord progression and other factors with known hits, “Hey Ya! By incorporating my friends’ and acquaintances...