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Content Contextual Ad Placement

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  1. Audience Targeting in Mobile: 4 Key Elements of Context

    While weather may not be the most obvious contextual factor, overlooking it could be a detriment to your mobile ad campaign. In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the...

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. Google offers placement targeting for specific sites or sections of...

  3. SearchDay | The Future of Affiliate Marketing

    Continue reading adCenter Makes Website Exclusion and Site Performance Reports Available for Content Ads Posted by Nathania Johnson May 26, 2009 Earlier this week, Microsoft's adCenter launched a contextual ad network, Content Ads.

  4. PPC Content Advertising: The Latest Tips and Best Practices

    Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. Placement-targeted: "Google, please place my ad on all available web site pages of...

  5. ad pepper Expands Semantic Network to U.S.

    Every word in the English language has nearly three meanings, making sense disambiguation key to adequate and relevant contextual ad placement," said Sacha Carton, President of iSense and Director of the Board for ad pepper media.

  6. What Can TV Learn from Search?

    Contextual ad placement can be effective in search where a query can serve as a proxy for user intent. But this is a minimal effect compared to pull-based targeting, where contextual ads can really shine.

  7. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. Create a new keyword-targeted campaign in your AdWords account (it's not yet possible to create mobile placement-targeted...