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  1. Audience Targeting in Mobile: 4 Key Elements of Context

    While weather may not be the most obvious contextual factor, overlooking it could be a detriment to your mobile ad campaign. In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the...

  2. SEO Fail! 10 Most Commonly Overused Website Techniques

    Nothing if your content is clear, consistent, and contextual. Today they are taking up valuable real estate and possibly putting you at risk for a Google ad space penalty. There aren't going to be hard and fast rules on when and when not to use a...

  3. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    Later that same year I was able to successfully launch a contextual ad campaign on MySpace and leverage a 10-15 percent CTR on ads for pennies on the dollar. I currently have Admin access to Facebook pages and ad campaigns of several dozen...

  4. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    Search and contextual ad writing (when not working in ads UI) Hey, Facebook Community Managers: Want to turn that Facebook Page Post into a Page Post Ad? Facebook Paid Ad Units Cutting-edge marketers agree, Facebook Paid Ad Units are the new black...

  5. Search Engine Users Dislike Personalized Search But Like the Results

    Google, for example, has been using contextual signals to offer up more relevant results since 2005. Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization.