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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she...

  2. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    In it, they presented an interesting case study showing how they integrated paid campaigns and organic search. Using a paid campaign for non-branded keywords, they watched click-through rates, bounce rates and conversions to optimize their copy and...