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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can find these mobile apps within the Placement Performance Report. Review your placement reports. The data that I’ve provided here support the fact that tablets are not the same as PCs as Google is now proposing with enhanced campaigns.

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Using this information, you can determine what other images you should be pinning on Pinterest, what images/products to feature and highlight on your site or social media campaigns, as well as how to adjust placement of products on your site.

  3. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    If you see a website within your placement performance report that is generating clicks but no conversions, you can exclude that entire website or a specific URL within that website. You can run keyword and placement performance reports within...

  4. Nomenclature: The Industry Case For and Against SEO

    The overall impression I’m getting from many interviews, conference sessions, in-person conversations (yes, they still happen the odd time), forums, blog posts and comments, etc.is that no one is really saying the practice of optimizing content...