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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those campaigns to deliver targeted content that a specific portion of your audience wants to consume.

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    While the lists of tasks may seem long to add to already busy workloads, these are worthy time investments to catch any issues early before they have a chance to negatively affect your effort. These are low-hanging fruit for link-building campaigns...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Keyword lists, geo-location targeting, time of day, etc. GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic...

  5. How to Build Your First Content Marketing Strategy

    But chances are those lists already exist in your industry. For example, readers love top 5 or top 10 lists. Reviewing previous campaigns and assessing your site can help you understand what types of content are getting the most interest from your...

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ego bait pieces (group interviews, "best of" lists, etc) Then maybe you want to develop a broader topic that will be relevant and appeal to a wider swath of bloggers and resource lists. Also, if you have any proprietary data from any paid search...

  7. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    If you not yet familiar with the Bing Ads Intelligence tool, it uses Yahoo Bing Network data to help marketers build out lists of suggested keywords and form keyword strategy. AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM...