Aggressive campaigns and major pushes may have their place, but the most enduring SEO results come from a long-term relationship. Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to...
Enhanced campaigns get Google+ annotations and an upgrade center. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they...
Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors. Search Engine Watch got a sneak preview of Unruly Analytics yesterday in a Google+ Hangout.
Bing hits back on AdWords enhanced campaigns. Optimizing Local Search Campaigns - ClickZ Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog After slamming Google AdWords for taking control away from customers, Bing says "…we do not...
Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). Even offline transactional data can now be onboarded into online retargeting campaigns, a...
Award campaigns give you two large-scale promotion opportunities: the award nomination phase and when you announce the winners. But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the...
Reporting and Analyzing PPC Campaigns – Bing Ads Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC...
One Channel's new features also allow for increased opportunities to optimize your video PPC campaigns. With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a...
The number of companies executing outreach campaigns is rising by the day. Executing successful outreach campaigns is a sure-fire way to drive continual organic performance long term. Looking for additional outreach ideas and don’t have any display...
A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth.
This is helpful if you wish to view only campaigns using YouTube or other Google products. In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for campaigns based on a brand or...
However, I would also suggest that they're probably not running their branded PPC campaigns all that well if they come to this conclusion. Paid search ads help you control your brand's message and own the most valuable real estate on Google's...
Let's be real: Microsoft is no stranger to bad advertising campaigns. A lot of companies spend a lot of dollars investing in flashy marketing campaigns or shiny new tactics. It's the Scroogled campaign that paints Google as the creepy guy who...
Even though it might seem like a convenient strategy today, beware the feeds provider that tells you they are qualified to manage your PLA campaigns because they do it for Shopzilla and PriceGrabber. In order to compete and drive strong ROI, you...
Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Check out these handy formulas for calculating tangible...
We see a recurring theme amongst sessions this year, which looks at integrating search marketing campaigns into your wider media mix. This Day 2 session (more details here) will provide a best practice blueprint for SEO people in large...
Together, these new features can help you easily compare campaigns across platforms, discover new metrics, and derive actionable insights. Today, we’re helping brands further understand the impact of their campaigns by bringing three new...
Monitor, Refine and Kill Off Your CPC Campaigns A trap that marketers fall into is building CPC campaigns with an ideal, researched, target in mind, throwing money at the thing and then hoping for the best.
This can prove really useful when examining specific content campaigns, and can also be used to create advanced segments within Google Analytics to track things like non-brand organic searches (to prove the value of SEO).
