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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Bidding by keyword in standard search campaigns will always give us the most control. Shopping campaigns are great at allowing us to organize our inventory and push key lines. Shopping Campaigns However, it is easy for these campaigns to become out...

  2. Social PR Tips to Get Fit for 2013 Digital Marketing

    Janel Landis Laravie Founder, Chacka Marketing, offers this social PR tip: Everyone knows that they need to incorporate special offers and promos into their paid search campaigns, but don’t forget about positive and negative PR.

  3. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    When developing landing pages for your campaigns, consider the following best practices: Keep these caveats in mind as you're mapping out your adCenter strategy. In this series on advanced PPC optimization techniques for adCenter, we've already...