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  1. How to Build an Analytics Package to Measure Off-Site Content Distribution

    This renders the open APIs that networks such as Facebook and Twitter have pretty ineffective when it comes to these specific issues. Step 1: Measuring on Social Networks Data is seemingly ever present and infinitely divisible into segments that...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Acknowledge that search-discovery happens on more than just search engines (social networks, other devices, whereverconsumers choose to consume your content). The convergence of social, mobile, and search marketing techniques and technology has...

  3. 10 Vital Steps to Building Social Influence

    For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...