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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. This evidence clearly shows the importance of implementing mobile advertising campaigns in Brazil. Retailers have begun marketing campaigns on mobile social...

  3. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    In it, they presented an interesting case study showing how they integrated paid campaigns and organic search. You can even do it through ads. Using a paid campaign for non-branded keywords, they watched click-through rates, bounce rates and...

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    They can provide unbelievable keyword opportunities that can inspire totally new keywords, ad groups, and even campaigns. This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and adjusting ad group names and match...