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  1. Top Brands Now Testing Pinterest Promoted Pins

    These test campaigns will be three to six months in length. With heightened interest on native advertising from the FTC, those ads could be walking a fine line. Kraft will be running promoted pins - mostly recipes - in four categories: dessert...

  2. Google Reveals What New & Expectant Parents Search For

    It makes sense that content and campaigns should look great on mobile, then, and not just as a subset. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones.

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns. New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Convincing the C-Suite: The Most Effective Analytics to Support your Campaigns Successful digital marketing campaigns are now data-driven. All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing...