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  1. Introducing the Local Marketing Adoption Curve

    If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and...

  2. 3 Building Blocks for Content and Search Marketing Success

    Content has become the catalyst that drives demand and fuels search and digital marketing campaigns. Balancing content and demand generation campaigns is a key focus for many businesses in 2015. In order to close the loop on your content and demand...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Remember, content performance marketing is about marrying data with wisdom, and orchestrating campaigns that fit into the lives of your consumers. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from...

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those campaigns to deliver targeted content that a specific portion of your audience wants to consume.

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the...

  6. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level. These are low-hanging fruit for link-building campaigns.minutes While the direct impact on SEO is very low, these...

  7. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Shopping campaigns are great at allowing us to organize our inventory and push key lines. Shopping Campaigns Bidding by keyword in standard search campaigns will always give us the most control. However, it is easy for these campaigns to become out...

  8. How Google Pigeon Impacted Local Queries, and What You Can Do

    Hopefully, your local SEO campaigns have not been affected too badly, but we’re interested in hearing what others are seeing from Pigeon. Creating a great, local-focused content strategy Local businesses have been scrambling to adjust, as some deal...

  9. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to build more human engagement around the content and think about how you can get this...