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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    He added that BrightEdge's Data Cube gives marketers in-depth and on-demand access to data that fuels their campaigns. And you can’t have successful SEO campaigns without the right staff. The 2014 Search Marketer Survey by BrightEdge aimed to...

  2. Digital Data Trends – Search, Social, & Content Fusion

    Identifying what content engages with your digital audience is the key to driving efficient, and scalable, integrated marketing campaigns. The panel was in agreement that content is the catalyst that should be placed at the center of all digital...

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility...

  4. U.S. Search Awards 2014 Nominations Now Open

    Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and content...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  6. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can...