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  1. What Marketing Executives Say About Content Targeting

    At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad look at how the changes in digital — consumers’ ability to interact with brands on their own terms, brands’ content imperative...

  2. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...

  3. 10 Shocking Facts About Content Marketing Today

    Clearly, marketers have embraced content marketing and the statistics prove its value. Multitasking is an understatement for marketers, as this statistic from the Content Marketing Institute implies. However, the content marketing industry is just...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy. Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and...

  5. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    With big brands going all-in with content marketing, the competition has never been fiercer. I'm always looking for examples of businesses that are doing well with content marketing in 2014. Although you don't necessarily want to pump out cute cat...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Marketing to existing customers is a great way to boost repeat sales. Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. For example, a B2B marketer could nurture leads by...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. Blurred Lines: Website, SEO, Content, Email, Social Media...