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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless options to track data and our customers often leave brands overwhelmed and scratching their heads on...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    With big brands going all-in with content marketing, the competition has never been fiercer. I'm always looking for examples of businesses that are doing well with content marketing in 2014. Although you don't necessarily want to pump out cute cat...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Marketing to existing customers is a great way to boost repeat sales. Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. For example, a B2B marketer could nurture leads by...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. Blurred Lines: Website, SEO, Content, Email, Social Media...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing. As stated above, Kucera draws an important parallel between event marketing and content marketing.

  6. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Email marketing: Develop an email marketing program targeted to individuals who purchase specifically during the holidays. You should know who needs to be targeted with additional content, information, and special offers but now the question is how.

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of seven networks. What changes you need to make in 2014 depends largely on where your company stands now in relation...

  8. How to Hire (and Keep) Digital Marketing Talent in 2014

    That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. Answers can be packaged in a way that might sound good to a novice or even a senior marketing executive not in the...