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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Visibility for keywords searched and content sites that your target market is using. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it in aggregate to develop complementary metrics around task completion. Keep the content and layouts of your most popular segments in mind...

  3. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on Twitter; its social keyword research module, released last week to the “agency pro” subscriber level...

  4. Google Unnatural Links Manual Penalty: A Recovery Guide

    Scrapers: Links on spam sites that copy their content from other websites. Some prefer to use an email address associated with the penalized website: [email protected] Concurrently, Google processes 20,000 reconsideration requests in that same time...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Start by applying all three segments to any of your favorite content reports to see relative differences in content consumption by count of visit. The Converters by Count of Visit segment series gives you three segments to...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    If you've just begun to move in the direction of content marketing, it's time to really commit and diversify. In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of...