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  1. Content Conundrum: The Vanity vs. Performance Dilemma

    Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in poor disguise. Not every piece of content you produce is great. Content can be a very subjective form of marketing.

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Robots.txt won't prevent the URL from being indexed, just the page content. So duplicate content is just taking the words from one page to another, and then Google sees this and filters out one of the results, right?

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Visibility for keywords searched and content sites that your target market is using. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it in aggregate to develop complementary metrics around task completion. Keep the content and layouts of your most popular segments in mind...