MailChimp integration: You can use any form's email input and send that information to MailChimp directly through an add-on available (only for people who purchased the developer license) using MailChimp's API.
Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. What is being done to detect and remove results from...
Developing an API or reaching out to app developers may not generate a lot of revenue, but it moves you up the value chain. Traditional SEO – coding, architecture, indexing, links, and on-page content – moves the needle now as much as ever.
Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware study's conclusions are wrong because AV-TEST used Bing's API, not bing.com. Your Links On Pinterest May Be Stopping Traffic In...
A lot of insightful data is contained within the Facebook Insights user interface (UI) and even richer data if you make use of the API or a robust social analytics tool. Exporting the data or using the API will allow you to also get at the daily...
If you don't have a suite of tools, it's possible to better correlate that data manually, even without API access. Investing in content isn't cheap. You can apply the data in much of your strategic work to inform decision-making, but one of the...
This post will cover how to use Advanced Segments to your advantage, Multi-Channel Funnels for improved attribution figures, campaign tagging for easier analysis, a free custom report and how to easily use the API for exporting and combining data.
Pipe in API data and content mash-ups (excellent when you need to thicken hundreds or thousands of pages at scale). You must be hawkish about cleaning up duplicate content issues to Panda-proof your site.
Mashape.com – runs an "API Marketplace" – if you create an API, consider putting it up here so devs can find it. Mashery.com – helps you plan and develop your API and handle outrach to App developers.
Advertisers can more easily use AdWords campaign data in rival third-party ad platforms via the AdWords API. The FTC concluded: we find that the evidence presented at this time does not support the allegation that Google’s display of its own...
For many this signified a tipping point and choice between scraping or having access to the Google adwords API. Social, Content and influence Authorship also became a key opportunity as the importance of influence, recommendations and author...
As the founder of an SEO software dashboard that provides rank tracking too, I'm committed to providing rank tracking data to our customers - even if that means never having access to the Adwords API.
If you're using Internet Explorer, you can get this information from the Google Toolbar, and third party tools that use the API can also display it: If the page is a brand new blog post, the PageRank meter will show zero, although that isn't the...
Omniture: Landing Page Tool API An email message with compelling content and a good call to action. Email marketing continues to be one of the more common marketing strategies. There are many third-party choices for creating email campaigns and...
We found that when we added a 'num=100' attribute to the Google query string via the API, Google actually organized the universal results differently (to how they would show on the typical paginated display a user would see) - Universal Search...
All the metrics described above are easily accessible using the Facebook Insights export feature or for more advanced users via the Graph API. Gaining access to the additional metrics can be done by either using the Facebook Graph API or exporting...
Another company to watch in this space is SpotRight, who like FullContact, offers an API approach to mapping data but with more of a focus on influencers. EM: Yes, we also work with FullContact to help us get the social keys to unlock aspects of...
CON: No API Access = Slow Campaign Production When building out several campaigns, duplicating ads and swapping out ad copy, a third party API tool makes life a heck of a lot easier. Unfortunately, there is no API access to the AdWords for Video...
The change marks the end of a two-year partnership between the two social media sites and is the result of Twitter’s clamping down on developers who use their API. Related to that, we’ve already begun to more thoroughly enforce our Developer Rules...
Instead, they want to be the premier social search API solution (their API is currently in alpha mode for third parties), according to CEO Martin-Luc Archambault. They aren’t aiming to compete with the search giant, though by April 2012 they’d...
