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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    With this update, Google is finally giving retailers SKU level detail around their PLA performance in both the interface and via their API. Bidding more is thus not the only way to improve impression volume off of these reports – if you improve...

  2. Twitter Speak From @ to Z – Terms & Definitions

    OAuth is something that Twitter uses to provide authorized access to its API (technically called “open standard for authorization”). Developers often want to implement OAuth in order to get started and/or debug any applications that use Twitter’s API.

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Account and Employee Access Management API will enable organizations to grant access to internal resources such as employees, making life easier for big customers. Management UI and API Should it then be as important to match the investment in...

  4. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    Voniatis said MathSight provides data via an API to help SEO professionals examine which onsite pages need their content rewritten as a response to Penguin 2.0. What MathSight claimed to find was that Penguin 2.0 was really about "low readability...

  5. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    You may not have come across ad parameters before, they're an API-only feature of AdWords. By setting up Google Spreadsheets correctly and keeping them up to date, you can transform your AdWords activity from a static text ads campaign to one that...

  6. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Many of the most popular social platforms make their data freely available through API's. Coincidentally, Google, Bing and Yahoo are placing greater emphasis on individuals and the unstructured data they create, specifically identifying content and...

  7. Google Analytics Finally Gives Developers Content Experiments API

    Last week, Google announced the launch of a specific API for Content Experiments. The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows developers to pick and...