SEO News

Content Analysis

  1. Using Analytical Analysis to Help Improve Conversions

    Our analysis starts with setting custom dimensions. While User Flow is a nifty visual for understand page progression and drop-off rates, Content Drilldown is an alternative data view for those a little more linearly inclined providing a table view...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’m not sure if that signal was added to Panda recently, but I saw it a lot during my analysis.pages of pagination: You have the marketing team, content team, dev team, design team, etc. But let’s say the site is employing overactive ad tactics...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Data Reports and Analysis Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Check the content of the top 100 pages against the content of your...

  4. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    During my analysis, I found technical problems, content problems, ad problems, and more. Performing a post-recovery analysis can help identify problematic content, user engagement issues, technical problems, advertising issues, and more.

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  7. How Google Pigeon Impacted Local Queries, and What You Can Do

    New data coming from BrightEdge’s Data Cube analysis reveals more about what businesses have been impacted – both positively and negatively – since late July. The latest analysis using BrightEdge’s massive data set from June to August shows an...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That’s a smart thing to do, as deep Panda analysis is worth its weight in gold. Can you see why a heavy-duty analysis of your site via desktop might not cut it while analyzing a serious Panda hit? One of the first things I do when jumping into a...