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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The guide advises that in some cases, the analysis of E-A-T needs to be by the page; in others, it needs to be by the website. E-A-T and User-Generated Content For example, the quality of the main content, supporting content, and page design are...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    Reporting that offers detailed metrics on the performance of content to provide monthly, quarterly, or annual analysis of content’s impact. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding...

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Topher Kohan at Rockfish is going to be great, as well as a fascinating analysis from Glenn Gabe on what the latest Panda updates mean. I recently chatted with Lorna Candy, head of event content, about the event.

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    It's worth noting that during my analysis, I also found original content that had sections copied from third-party content. During my analysis, I found some of the companies that were consuming syndicated content were also syndicating their own...