Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
Advanced SEO professionals will generally perform exhaustive keyword analysis, and that will lead to the recommendation of new pages, which also need to be included in the content plan. We chose WordPress for its ease of use and customization, and...
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. Even in this age of quality content management systems, the need for technical SEO remains.
Post-election analysis reveals that it was influence, transferred through the hands of individual voters, that helped the candidate win two presidential elections. Analysis of performance using quality data is imperative to quality interpretation...
Where you choose to focus your efforts should include a thorough analysis of your target audience, business model, industry and your goals for each network. Prioritize content of followed topics: It is very important to know the content of the...
A new analysis says Google Image Search traffic is down 63 percent on average. Bing calls a search malware analysis "wrong". Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware...
Trend Analysis Trend analysis is just what you would think ‐ it's one step up from vanity metrics. For Retention, Trend analysis would cover the change in the number of loyal users over time. For Revenue, she talk about changes in average revenue...
Historical and Real-Time Analysis: Advertisers can capture data from specific timeframes e.g.last quarter, last year, and the past 24 hours; Competitive Analysis: Advertisers can benchmark a brand's social video performance to outsmart the...
Hashtag Madness: the NCAA Tournament on Twitter – Capture the ConversaionMinute-by-minute tweet analysis of 5 million tweets about NCAA tournament games. Ask the Ex-Googlers Anything at BrightonSEO – Linkdex BlogEx-Googlers Fili Wiese, Alfredo...
Mine competitor backlinks: Generally the first step in any link building campaign is competitive analysis – identifying gaps in your backlink profile vs.your competition. That's much less likely today, and the truism "content is king" is now...
In order to prepare a business case for the content marketing piece, a content gap analysis should be prepared in order to reveal search referral opportunities that are related to a particular product, service, or industry.
Link Analysis – The Infiltration of Bad Links About 30 minutes into my analysis, I stopped and thought it might be better to first rule out all parties that worked on the website over the past year. Yes, those were the spammy links I picked up in...
Mike Blumenthal provides a full visual guide and analysis. Reducing the incentive to create low-quality content? Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out.
Conduct a thorough analysis of the search on your own site, and try bidding on non-branded terms that are popular searches within your own data. The point is to link based off of internal intelligence in order to help consumers discover deep, yet...
But, thanks to better and better content analysis technology, low-quality sites are no longer a problem. Top RTB vendors will generally partner with brand safety systems that make sure your ad never appears next to content that can damage your brand.
Hopefully the above process indicates to you that competitive content gap analysis is more than a one-off review of a competitor site for ideas on content generation. This is why we perform competitive analysis in SEO programs isn't it?
I would also recommend thinking of how this type of analysis can be incorporated into an A/B test to further explore the ROI of the content (it might be the design of the page and not the content that is impacting revenue).
The following analysis focuses on common issues with cosmetic redesigns, moving from a non-responsive site to a responsive website design There are a number of considerations for content strategy when converting to a responsive design.
I hope to see many of you reading this at SES New York in late March, and also appreciate comments with other important diplomatic/non-biased information analysis tactics. Sophisticated marketers spending a lot to have both internal and external...
Breaking apart brand/non-brand in the analysis seems to skew their results since non-brand performance in paid tends to drive volume in brand," Schwartz said. Then, do an ROI analysis, comparing lost revenue / lead generation vs.cost savings.
