Take a given page on your site and run it through a keyword density analysis - no not because I am worried about keyword density, I never think about that - but because it can help you see a bit about the way a machine sees a page.
Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both relevant and traffic-driving. In fact, it's encouraged so you can get maximum value out of your keyword analysis...
Before you disavow, run a link analysis determine your good vs.bad links and then start trying to get the bad links removed. Site appears to be cloaking (displaying different content to human users than is shown to search engines) or redirecting...
You can also look at where they are navigating through the site as part of your analysis. And then with earned media, which a what a lot of brands strive for, it includes viral marketing and gaining traction – whether it's a press release or some...
After 40 years of structured data analysis, the rise of unstructured data relies on the data to reveal the relationships inherent to the data, rather than parsing data through pre-determined filters. The quality of analysis can only be as good as...
The analysis of 40,000 listings found that 43 percent of local listings had missing or incorrect addresses. It also enables companies to add photos, videos, and other content to their business listings.
Performing a log file analysis identified 20 "rogue" bots hitting the site, and had some concerns about the possibility of people scraping the client's content, so these "bad" bots had their access removed.
Any metrics which return an average would help with analysis, as those with high / low visits would be skewed and make the report misleading. Applying the segments to your Traffic Sources reports will analyze the marketing activities and reviewing...
And based on my analysis of now 17 sites hit by Penguin, I can tell you that's exactly what I'm seeing. In addition, my analysis of sites hit by both Penguin 1.0 and 2.0 revealed many websites hit by malware, flagged as attack sites, etc.
Analysis of more than 500,000 images looking at 30 different visual characteristics like textures, colors and more, uncovered a pattern in the popular pictures on Pinterest. Depending on the platform, consumers will create and consume content...
Last year after Google Penguin 1.0 launched, Glenn Gabe at G-Squared Interactive did an analysis of sites that lost traffic and rankings, and I covered in "Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites".
The analysis showed almost 75 percent of authors with a Google+ account had linked their content to their profile and their authorship appeared in the SERPs. This analysis suggests establishing authorship has moved past the early adopter stage and...
The content on the page undergoes continuous analysis by CQM, to ensure it’s always meeting all the metrics set for the page. BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web...
Again, Cutts isn't going into details about this, but they are working on making link buying less effective and have a couple ideas for detailed link analysis to tackle this issue. Cutts says if you are focused on high quality content, you don't...
A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis, as well as keywords that have the highest potential to return positive ROI.
Analysis of the actual audience size and composition provides tremendous measurement and optimization opportunities. Everyone's talking about content marketing these days. This is the "who" you want to reach with your content marketing.
Again, this is based on my research and analysis, and Facebook will continually be refining its algorithm over time. Do not leave this content blank. You need a strong plan for publishing great content, promoting that content, and then engaging...
There is a bigger story SEO campaigns can tell through navigational performance analysis. This type of analysis creates a direct connection between SEO initiatives and lead nurturing programs. In Google Analytics, the first step is to filter "not...
It may be much more complex with detailed analysis of the quality of links your website currently is generating compared to your competitors or an even deeper dive into anchor text distribution. It is becoming more common for "link building...
Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
