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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  2. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    So, as the charts above indicate, VEVO is both the number 3 video content property by unique viewers and the number 1 YouTube Partner Channel by unique viewers. The December 2012 YouTube partner data also revealed that video music channel VEVO...

  3. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    By comparison, the July 2012 YouTube partner data from comScore Video Metrix revealed that video music channel VEVO drew 43.9 million viewers, while gaming channel Machinima captured 25.3 million viewers, Warner Music had 24.9 million, Maker...

  4. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    But the immediacy of YouTube video, the constantly refreshed content and clear messaging is what keeps viewers coming back for more instruction, and the needed materials. She publishes a new video every week – a discipline that keeps verypink.com...