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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks? In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video...

  2. 'Grand Theft Auto V' Videos Stealing the Most Buzz Among Gamers [Study]

    With social video advertising being shown to increase purchase intent by up to 103 percent, according to Decipher, and word-of-mouth now being the primary factor behind 20 to 50 percent of all purchasing decisions, according to McKinsey, it has...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Check out my session at SES San Francisco (#SESSF) – Social Publicity and Publishing: How to Earn it, Grow it, Brand it, or one of these to learn more: Paid Organic Social Content Distribution Unravelled; Badass Blogging: Best Practices to Enhance...

  4. 21 Ways to Scale Content Promotion for Maximum Exposure

    If your asset lives outside the blog (in a separate content resources section of your site), pen an announcement about it, and publish it on your blog as well to tap into its distribution power. Zemanta is traditionally used to get "natural looking...

  5. 3 Keys to Activating an Audience with Smarter Content

    Content is and always has been king, but the means of its distribution are now mediated through the eyes, ears, hearts, and relationships of 2+ billion people. Every content marketing program should leverage tools and technologies that track and...

  6. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    So, despite hints over the past year that VEVO might strike alternative distribution deals with Facebook or Viacom’s MTV, YouTube remains the biggest and best “frenemy” available to drive ad revenue. So, as the charts above indicate, VEVO is both...