Content is and always has been king, but the means of its distribution are now mediated through the eyes, ears, hearts, and relationships of 2+ billion people. Every content marketing program should leverage tools and technologies that track and...
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. VIDEO
Today's announcement of a real-time analytics dashboard give Unruly the capability to provide its clients with end-to-end campaign support, from creative solutions and content evaluation, through video distribution, social tracking and now...
Unruly ShareRank is already helping brands to create contagious content and optimize their paid media distribution accordingly. Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their...
So, despite hints over the past year that VEVO might strike alternative distribution deals with Facebook or Viacom’s MTV, YouTube remains the biggest and best “frenemy” available to drive ad revenue. So, as the charts above indicate, VEVO is both...
Distribution Video, social, mobile, local rankings all require much than a singular technical approach. Pitching content vs.traditional advertising is wrong. Placing advertising, even though it is paid for media, against content marketing is wrong.
Because, let's face it: getting a quality article written is important, but netting distribution from other blogs and garnering as much exposure for the content as you can get is really the objective here.
Adoption of content management and distribution systems that save time while boosting accuracy and visibility Digital video grew 29 percent, up to $1.8 billion in 2011 revenue When the IAB released the IAB Internet Advertising Report for the full...
Analyze link type distribution. Ensure that anchor text distribution is natural. Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results, ads, and other signals.
Like data distribution, managing content across a national brand and numerous locations can weigh on a marketing team and limit overall effectiveness. Leverage a Comprehensive Data Distribution Solution
Orabrush became the first product to go from no sales online or offline, to nationwide retail distribution just using YouTube. In addition to introducing some new features to AdWords for Video, YouTube is also creating an Ambassador program...
While content is central to news publishers’ value proposition, you could say that distribution is a close second. With this paradigm shift, news distribution has evolved into being more of a “pull” mechanism, where consumers are in greater control...
Google has used the riches from its dominance in search and search advertising to expand into video distribution with YouTube, smartphone software with Android and Web browsers with Chrome. Google favors its own content.
In other news, YouTube has added Alex Carloss, former head of digital distribution at Viacom's Paramount, to its content acquisition team, All Things Digital reported. Founded in 2006 and launched in March 2007, Next New Networks received more than...
Speculation that Google plans on creating an electronic book reader were given more fuel with the company's acquisition of eBook Technologies - "a company that specializes in both hardware and content distribution for electronic readers,"
Sears' willingness to let go of owning the content or the distribution, but instead commission it for that blogger's own channel will have a lasting effect on the brand's reputation. Sears are being smart about the syndicated video economy on the...
The Venezuelan Vice President Elías Jaua has asked his country's government to pass a law that would allow regulation of the internet and create one central access point for all distribution of the internet.
Suffice to say that as the video distribution network increases, we might see another role reversal, where the ad network creates demand for the content -- bloggers may start hosting these shows. As media channels become even more fragmented across...
A week after the launch of Google Instant, Conductor compared 880,000 visits from ten high traffic websites by search term length with the week prior to the Instant launch and showed "virtually no change in search traffic distribution".
Tips on creating content: consider the purpose, message, packaging, distribution/promotion, and call to action, plus monitoring, measuring, and analyzing. New in Labs: Video chat enhancements - Gmail Blog
