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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    YouTube is a billion person global community curating videos for every possibility. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    So while they work with authorship data and how changes in networks affect behavior, they also focus on face-to-face interactions within the SES community. The self-described “decision engine”, Bing helps people with answers, according to Bing Ads...

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    You’re probably thinking about how this will end in a world of pain and banish me to the netherworld of the digital marketing community right? We now use AdWords and increasingly Facebook ads to push content in front of targeted audiences that we...