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  1. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    AdMob, Google’s mobile advertising platform, has announced a couple of new updates. Google acquired AdMob in 2009, and have made several updates to the platform in recent years, including making AdMob ads available within Google AdWords and opening...

  2. Google AdWords Adds Consumer Rating Annotations

    For example, people searching on google.co.uk will see ads with consumer ratings from U.K.brands only. or 'Which mobile service provider do you use? Up to three of your best ratings show below the text of your search ads, along with a link to more...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute mobile ads based on the location of the user. In terms of click-through rates, the average for mobile ads in Russia...

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    SW: I would say that shorter content works better for mobile, for a number of reasons. Social video advertising - which sits at the intersection of social, mobile and video, the three hottest trends in digital marketing - has long been overshadowed...