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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    That means removing roadblocks, cutting down full-screen takeover ads, removing blocks of low-quality supplementary content, removing deceptive blocks of advertising, and more. For example, sites that trick users into clicking affiliate links...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Are blocks of content missing, including ads? So, understanding that Panda focuses on engagement, webmasters impacted by our bamboo-eating friend need to hunt down problematic content, functionality, usability issues, advertising issues, etc.

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Get unbiased third parties to review your site, your content, your design, your ads, etc. It reminded you of one of those roadblock ads you’ve seen online. During my Panda work over the years, I’ve found that some webmasters are simply too close to...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    The self-described “decision engine”, Bing helps people with answers, according to Bing Ads Evangelist John Gagnon. Bing Ads had a light and welcoming booth with representatives ready to chat about the latest in advertisement.

  6. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    Facebook's new premium ads have been creating 5 to 10 times more click-throughs and a 3X ROI lift when compared to previous units after more than two months of testing. Mike Hoefflinger, Facebook's customer marketing director, disclosed the metrics...