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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. However, as long as you exclude the page URLs of irrelevant content and are...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Tip #3: Relevant Content Reigns Supreme The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical performance of a page contributes to a good ranking.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image.

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to build more human engagement around the content and think about how you can get this...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    So, understanding that Panda focuses on engagement, webmasters impacted by our bamboo-eating friend need to hunt down problematic content, functionality, usability issues, advertising issues, etc. If you’ve been impacted by Panda, and it’s a high...

  7. Survey Says: Stop Making Assumptions About Your Content

    Now, instead of sales folks trying to adapt long case studies into bullets, our content output is focused on this out of the gate. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that...

  8. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. With the standard ABC Summary report showing the key metrics and the ability to drill down into Site Usage or...