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  1. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...

  2. Google Censorship Ruling in Canada Has Worldwide Implications

    While Google had no hand in encouraging use of the rival's product, search results present on Google have proven very useful to the company, as does the advertising they purchase from Google. Over the last few years we've seen an increasing number...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play. Much of the content delivered online depends on the profitability of...

  4. Top Brands Now Testing Pinterest Promoted Pins

    A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Until retailers can instill more confidence in the mobile purchase process, consumers may be content...

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties.