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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. For example, sites that trick users into clicking...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    It’s more about engagement than some technical problem (although I have seen technical problems impact content quality). You can identify the core content seeing the largest drops in organic search traffic after the Panda hit.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    How do they organize their keyword grouping and is there a better way to drive up my quality score? The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the quality score...

  4. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    When reviewing your traffic sources report, keep in mind that it is a mix of quantity and quality (i.e.don’t just look at where you're getting the most views, also look at the average view duration column to find which sources are providing you...

  5. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Retailers of all sizes want to improve the quality of their Product Listing Ads (PLA) feeds and campaigns. Additionally, you won't be able to use negatives to control traffic to specific products – Google will decide what serves on your behalf for...

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Quality, editorial links from authoritative sources The reason potential search demand is important is because we want this content to drive traffic. A single, relevant, traffic-driving, mid-tail term like "home security cameras" can be turned into...

  7. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Outbound links using exact match anchor text from low quality sites (or penalized by Google), or from the same IP address Low quality paid directory listings There, you’ll find the opinions of 13 renowned link builders on what makes a link low...

  8. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    RKG data shows Google's Product Listing Ads format exhibiting huge traffic growth. In their report, they note, “.traffic to Google’s Product Listing Ads format continued its own surge, representing 11% of Google clicks, but PLAs commanded 18% lower...

  9. BloomReach Marketing Platform Aims to Expose Your Best Content in Organic Search & Social

    Widgets are installed on existing pages to enhance quality of content and the structure of existing pages. BloomLift creates dynamic landing pages personalized for visitors coming from paid search ads, based on available site content and known user...