SEO News

Content Ads Match Contextual Ad

RSS
  1. The 2 Principles of Effective Performance Advertising

    Here, there are opportunities for contextual targeting, search term targeting, and even behavioral targeting. The key to search ads actually working, however, is that when users see them, they're at a point in their task flow when clicking on an ad...

  2. SearchDay | Keywords and Site Architecture

    They will rebrand under the Advertise.com name, which will serve a larger online advertising solution including PPC, contextual advertising, and display ads. I ran a query report and found that the following keywords had triggered and ad and a...

  3. SearchDay | Interpreting Keyword Reports

    Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its contextual advertising solution, Content Match. â””s improved Content Match Oct 10, 2008 All, Weâ””ve made some recent improvements to our...

  4. The Big Picture - Well-Rounded SEM for SMBs, Part 1

    Make Your Ads Better – Three Powerful Techniques by Andrew GoodmanNon-Text Contextual Ads: Quality Score and Bidding Strategy by David Szetela 4 Ways Google AdWords can Increase Small Business Profits by yours truly

  5. Social Search: It's Time For Monetization

    When contextual text ads are shown on content pages, CTRs should dramatically increase too. The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual...

  6. Implementing your Search Strategy for the Latino Market, Part 2

    See which podcasts show up at the top of podcast directory search results and are relevant to your own site and/or business, and contact these podcast producers with content offers – such as a episodic feature, interviews, or even doing a show...