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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads. Previously I wrote about what that meant for Twitter Ads. However, I fully expect this testing to expand and for video to play a...

  3. Why Real-Time Bidding is Set to Become Huge

    Traditional display buying requires negotiating with publishers and buying an advertising space to guarantee visibility of ads for a specific number of impressions or date range. Advertisers choose websites based on content and predicted audience...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    There's also a possibility of inaccurate attribution in a scenario where the user clicked two different ads prior to app install. TRUSTed Mobile Ads TRUSTed Mobile Ads platform is designed to allow users the ability to easily opt out of tracking.

  5. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    Or maybe you're the email provider that truly doesn't match ads to content. Let's be real: Microsoft is no stranger to bad advertising campaigns. You've probably seen it. Actually, Microsoft has gone out of its way to make sure you've seen it.