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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you’re running a site with constant change shopping campaigns, a combination of dynamic search ads and RLSA are really powerful in covering your whole inventory. Bidding by keyword in standard search campaigns will always give us the most control.

  2. Top Brands Now Testing Pinterest Promoted Pins

    These test campaigns will be three to six months in length. With heightened interest on native advertising from the FTC, those ads could be walking a fine line. Kraft will be running promoted pins - mostly recipes - in four categories: dessert...

  3. Google Reveals What New & Expectant Parents Search For

    It makes sense that content and campaigns should look great on mobile, then, and not just as a subset. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones.

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns. New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. Spend time optimizing your campaigns and looking at the competition for ideas.